Through technology, the last several years have witnessed the industry change at an unprecedented pace. So, if you want to increase room temperature or want to order some food and wine, do so just by commanding your room. Information Technology in the Hotel Industry is driving the change and Siri in the Hotel room is one of the many projects of artificial intelligence and machine learning within the hospitality industry. How to Use It: This hospitality technology innovation is especially important for brands looking to deliver a magical experience. What It Is: Guest communication is obviously important and sometimes you don’t always have someone who can speak the right language available at the right time. As technology, innovation and the environmental pressures continue to shape today’s hospitality industry, it’s becoming ever-more important for hoteliers to adopt new ways of working, and deliver their guests with a more personalized, seamless and sustainable experience. ), this hospitality technology innovation elevates the guest experience with a more convenient tool they are already accustomed to using. Right from check-in- checkout to managing your lighting. If you still can’t find one that suits your needs, take a closer look at your hotel connectivity landscape. By Jos Schaap For years, it was openly acknowledged that hospitality simply lagged behind all other industries when it came to technology. But, that’s what the future holds for us. This is definitely one of the top technology trends in the hotel industry in 2019 and beyond. As of July 2017, Airbnb had over 150 million users worldwide, and JustEat had 17.6 million active users. Aside from the traditional check-in experience, technology has made it easier for guests to check-in, inquire about their rooms or upgrades as well as obtain RFID keys. These services are pioneered by Marriott and are in beta phase for a lot of hotel chains. In the event that you are not comfortable with these, we won’t hold it against you, on the grounds that there are such huge numbers. What It Is: Companies like Equinox are getting into the hotel game, offering luxury accommodation with wellness focused practices that involve the latest technology including chat bot workout reminders, guest health monitoring, and a mobile app that makes it easy to book one of their many classes or trainers. Recent evolution in cloud technologies mean … Bracing for digital disruption The internet has affected every corner of our lives so much so that the guest will not stay at a hotel if they cannot access the wi-fi. Digital check-ins and check outs along with initiating special requests in your hotel are now possible for guests on their mobile, tablets or computers. Customer service is at the core of innovation and good business practices. There are a lot of other things in line and the feature would not limit you to just local sightseeing. Voice responding hotel rooms is definitely not one of them. Sign us up! There are other interesting projects going around like the automated hotels in Tokyo or Virtual reality by Marriott. The project is called Project Jetson, and guests will stay in high-tech rooms that, with the help of Apple’s assistant Siri, who will respond to their commands. Once long ago, hotels, motels and other hospitality businesses occupied a fairly simple space in people's lives—they were a place for guests to lay their heads away from home. Once the device is connected to the room, they can turn on and off the TV by asking Siri. It’s not even a few years when hotels used to charge a hefty price for Wi-Fi usage. ‘Siri’ in itself is an interesting project by Apple which has made a virtual assistant available to one an all. What It Is: Hotels are turning to both hardware and software solutions to save energy costs for things like heating, cooling, and electricity. Already, we are seeing examples of its role within the travel and tourism industryand this is only going to increase. The hospitality industry is a dynamic environment in a constant state of movement and evolution. Aloft Hotels, a Starwood brand, now offers a new voice-activated guest room service that is certainly the wave of the future. SaaS has definitely transformed the Hospitality industry. Technology in Hospitality, Evolution, Innovation and Guests. Get all the support you want for your events because we know hospitality matters. Diagram events, wow attendees, and win clients with free planning tools. Technology is advancing at a faster pace than ever before, and this is changing both the expectations of patrons as well as the way in which the hospitality industry conducts its business. HTM540: Hospitality and Tourism Technology and Innovation The Hong Kong Polytechnic University, SHTM 2 MSc (HTM540) Subject Syllabus (V1) Indicative Content: Introduction and IT applications in the Hong Kong hotel and It is now easier than ever to track down the best deals with the help of Big Data and innovative sites that help consumers make their decisions. Tech Thursday: Inside the Latest Hospitality Technology Innovation, ← Wisdom Wednesday: 4 Ways to Pick the Best Event Background Music, Friday Finds: 6 Ideas for the Ultimate Post-Event Reception →, Do Not Sell My Personal Information (CCPA Required). In hospitality, technology is a complicated problem. With free companion apps in the market, it is now possible to control your room remotely through your phone or tablet to turn on the TV, browse and order for food, and so on. Plant-based food science has come a long way, and enterprising hotels now offer guests vegan or vegetarian menus. Automated reminders and scheduling. If you’re not sure that your guests will be receptive to the addition quite yet, set your staff up in the system to help them access certain property areas and practice checking each other in or out. According to a recent survey conducted in 2013 entitled “Worldwide Social Network Users,” nearly 25 percent of the world’s population uses some form of social media regularly. 1. Are you aware of the Project Jetson with Apple’s ‘Siri’ as the virtual Butler / Virtual Assistant? This is the case no matter where the industry goes. Technology also has introduced some incremental innovation in the hospitality industry. What It Is: Project management platforms are being used by brand name hotels to streamline the franchise purchase and ownership process. It’s all possible through one app now. Not only do these tools ensure uniform service and branding across all properties, they also offer powerful search features as well as a library of information franchise owners can access at any time. What It Is: Go beyond dietary preference and restriction notes to bring millions of U.S. citizens dining solutions they crave. It will also control the air conditioner, GPS, lights, etc. The role and impact of innovation in Hospitality Industry: A case of the Southeastern Hotel in the Gulf of Thailand Abstract (250) The purpose of this research aim to evaluate how lean and six sig Disclaimer: This work has been submitted by a student. The programs on the market today can autonomously answer customer questions (with a high level of user satisfaction), reduce labor associated with low ROI interactions, and help your team focus on revenue related tasks. Here are some of the top 10 innovation in the hospitality industry over the last decade or so: 1. How to Use It: Circadian lighting can be achieved with a variety of affordable tools such as special light bulbs. Nevertheless, the research shows that it must be demand-led, inclusive, sustainable, and open to external collaborations. The widespread And, it’s important to note, fast internet is one of the biggest reasons hotels get (and keep) their 5 star reviews. Think about smart thermostats, wi-fi control and several other facilities that these smartphone apps can achieve for the better guest experience. How to Use It: Hotel social media managers and guest service departments can collaborate on the task of addressing requests, doing additional research, and updating customer files as needed. Workflow management tools that have the power to communicate across departments can enhance the overall effectiveness. One the fastest growing tools for internet marketers today is social media. The future of innovation in guest experience is through technology. You would be able to select rooms online, will have access to e-menu, can have virtual travelling experience and much more in the future. Although most service providers and hospitality-related services are doing their best to keep up with these rapid changes, new technology has helped the industry to grow. However, smart technology changing the hospitality industry by changing the way service provided and operation of the companies in different aspects. What It Is: If your rooms come with a voice assistant, you should consider allowing your guests to use them in a new way – by connecting them to their own personal accounts. Wearable tech such as keycards, both for employees and guests, can collect data such as the most frequented locations by your guest so that service can be tailored. How to Use It: Try out any combination of new-to-market hotel management options, including occupancy sensors that automatically turn off lights in unoccupied rooms, historical energy usage reports by room, energy dashboards that provide actionable insights into your … Artificial intelligence is coming as an offshoot of this which by many is being considered as innovation as important as the wheel. The system can be accessed via a person’s iPhone or the in-room iPad. It also helps in getting key information about the customer that can be used for personalized marketing offers and services. International multi-brand hospitality firms seem to be better prepared to develop innovation strategies and to deal with long-term conditions. Share on Facebook Tweet this! Hilton Worldwid… And if you like the environmentally friendly aspect of this trend but don’t want to give up your card system, try switching to wood fiber versions (they’re waterproof and reduce plastic waste). What It Is: Natural light and blue light from devices directly affect our daily circadian rhythms and our sleep quality. The conceptual framework for studying the impact of technological innovations in hospitality service is defined on the ground of the model “Guest cycle”. Not because hoteliers like to be old fashioned, but because until recently guests really didn’t care. After all, the future in the hospitality sector quite literally lies in the hands of guests and customers, so. The peer to peer networks has changed the hospitality industry as it has placed more pressure on hotels and guesthouses. Guests will be automatically reminded regarding their services to ensure that everything is accurate, reducing administrative costs and mistakes. What It Is: Big hotel chains are getting into personalized tech, which includes tools that help customers make more informed choices during their stay. What It Is: These technology enhanced wristbands are already being used by many resorts and attractions but smaller, independent hotel brands are also making the switch. With the next version of ‘Siri’ by Apple or Alexa by Amazon in your rooms, you never know of the possibilities that lie ahead as far as the innovation in hospitality is concerned. So it makes sense why hotel lighting options are now being equipped with features like mobile task lights and other products that provide LED bulbs (a key lighting component that promotes better sleep hygiene). How to Use It: Even if your hotel isn’t a franchise, you can easily use your hotel management platform to better educate staff leaders with updated and accessible policy tools. This will become increasingly more important as hotels continue to adopt the latest technology innovations like the ones mentioned above. 2. The next version is gearing up for incorporation of ‘artificial intelligence’ which will be more intelligent and adaptive. Brands like the Shangri-LA are already finding success with customer based texting since its addition to their services only a few months ago. Aloft hotels with the help of Apple’s ‘Siri’ has started providing voice responding services to guests as a pilot project. It makes checking in a lot faster (in 3 seconds some reports say) and simpler for everyone involved. Smartphones can easily act as a key, remote control and voice command operating device. Use real-time voice translation tools to help guests on the spot with a little help from Google. In this post, we have covered the top 10 innovation in the hospitality industry ever. The cost of innovation, resistance from owners, resistance to change, training issues, pace of advances in new technology and time and budget constraints are some of the other barriers. Some brands have even gone as far as creating vegan suites and vegan spa packages. Over the past few years, inventions in the hospitality industry have developed at a fast-moving pace. Free Event Management Software for Planners and Properties. Such sites allow guests to filter hotels by location, price, and proximity to the airport. Collaborative event sales software that increases qualified leads and drives direct revenue. Yes, the Internet profoundly disrupted and changed the distribution system. Next up, listen to some of these great hospitality podcasts, hire an agency for your rebrand, and learn more about how robots are shaping the modern guest experience. New anti-bacterial sprays by companies like CleanCoat offer fast and efficient surface cleaning that relies on titanium dioxide (a common sunscreen ingredient) to provide an unscented solution. Team Up to Transform Casino Hotel Mobile Apps Mar 10,2020 SHR Welcomes New Business Development Director to Join Europe Team Next generation hospitality technology is already changing the way we feed guests, market properties, and even enter rooms. Here are some of the top 10 innovation in the hospitality industry over the last decade or so: Wearable technology has been making rounds in several high-end hotels across the globe and is by far one of the best inventions in the hotel industry. In a city where customer service and hospitality are quintessential Vegas, from shows, meetings, events, gaming, shopping and top restaurants, our city is known for human interaction but it’s also the reason why Vegas has been hit hardest by COVID-19. Seamlessly manage and optimize group sales performance across your entire portfolio. Not only does this enhance the user experience but also, drives down the cost for the hotel business in the longer term. Mar 11,2020 Cloudbeds raises $82M in growth capital to drive the future of hospitality technology Mar 11,2020 INTELITY and The Printer, Inc. But too often, these hospitality technology changes were forced on hoteliers as opposed to being championed from within. How to Use It: Take a look at your 5G options (there are more available on the market than ever before). Currently, the internet is that place. The smartphone operated rooms feature is definitely one of the most interesting new technologies in hotel rooms. Because of the sharing economy, people are now renting directly from others. Future of the Hospitality Industry is bright and is being driven by technology and customer focus. Isn’t that interesting? Have a look at the below video to check how the Hotel Industry is evolving through innovation with the example of Charlotte Mariott. Better self-service. Aloft has plans to bring more features with Project Jetson 2.0 such as room service orders. Long queues at the front desk during peak seasons are quite distressing for guests.Would you like to wait for a room key when you’re all jet lagged? By clicking 'Sign Up', you consent to allow Social Tables to store and process the personal information submitted above to provide you the content requested. That’s when innovation can really do wonders. There is much more to be seen in the travel and hospitality industry in the future as spending on consumer-facing technology will be coming up as a top trend in the hospitality industry in 2020. ‘Siri’ is a smart virtual assistant in Apple’s iPhones and will soon be seen in your hotel rooms. Now, will the innovation list for the hospitality industry be complete without this one? Welcome to a new era of hospitality, where hoteliers know more about their guests than ever before. It’s a move that has called data security into question in the past, but brands like Westin say the change has been a hit. For an industry that has historically excelled and set the bar for customer experience, buying … Thus, we only get excited about hi-tech and transformational innovation. This innovation has now been commoditised and most of the hotel now provides Wi-Fi for free. In hospitality, technology is a complicated problem. Fitness isn’t limited to lifestyle brands. It is one of the best hospitality technology that has already been in operation at a lot of hotels now. Even the budget hospitality establishments can afford fully automated systems to run and manage their organisation. SOEG Career & Learning portal aims to understand the pain points of professionals looking for career growth and then makes every effort to provide innovative solutions. How to Use It: Streamline operations with tools like Hotelequia or the newest solution from RLH. We live in an era of continuous innovation. Project Jetson is currently available at the company’s Boston Seaport and Santa Clara locations. (adsbygoogle = window.adsbygoogle || []).push({}); Another super interesting innovation in the hospitality industry is the use of virtual reality in hotel rooms. A collection of news, articles and other featured content about Innovation. Technology, innovation essential for hospitality companies. Nowadays, there is no shortage of in-room technology that can make the guest experience better. What It Is: Most guests (about 67% of them) would rather text strangers than call them. Apps available for both Android and iOS can now allow guests to access a range of services including booking appointments for spas, set wake up calls, ordering a taxi, etc. Incorporating even just a handful of these practices into your guest experience strategy will help your brand take advantage of trending health topic. They assist guests with check-in services, securely store payment information for cardless transactions, and help valet attendants provide better service too. Is there anything that is beyond expectation? With ‘Amazon Echo’ already live in a few hotel rooms, this is going to be another milestone in technological advancements in hospitality. In the hospitality and sales verticals, technology innovations, including customer relationship management (CRM) platforms and point-of-sale (POS) tools, have … What It Is: Faster cleaning products that improve guest satisfaction and work to save the environment all at the same time? Some Innovative hotel concepts have properly wrapped up in-room technology with imagination to come with lovely examples of how innovation is changing the hospitality industry. Although energy management isn’t new, the hospitality technology innovations we use to monitor, assess, and adjust it is. Guests can learn where the closest restaurants and stores are by asking their rooms for advice. Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry. What It Is: Facial recognition technology is being used to scan hotel guests’ faces and create personalized room key cards. HT-NEXT Opens Today! What It Is: Most customers will interact with your brand in some way online before they contact your hotel directly. Guests are able to change and reschedule their services on the fly, leading to more satisfied customers and accurate booking and purchasing. Other travel aggregators are following the model and travellers come out as the victors. These hi-tech projects have worked tirelessly to change rented rooms into a dream world for the techies. No more hassles now with Technology backed smooth checking as one of the key trends in the Hospitality Industry. Most innovative Hotel Concepts in the world, Best Information systems in hotel industry, 14 Top Hospitality Events in the World in 2020, These are the Most Popular Cuisines in the World, Increase your Hotel’s Direct Bookings and Website Conversion rate- 9 Best Practices, Ancient Hospitality Customs that are still Awe-Inspiring. Because key cards have a history of being hit or miss (demagnetization, getting misplaced, etc. We all know that the hospitality industry is often defined as the sectored system of innovation and production! Yes, this is one of the most interesting technologies in hotel rooms of the future. You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services. SaaS has helped to reduce administratively and IT issues particularly for small hospitality businesses that cannot afford to invest in in-house technical help. For instance, the Cupertino, Calif building has a robot butler as well as mirrors that have a built-in touchscreen display, which is on trial at the Newark, New Jersey Element, a sister brand of Aloft. Right from cooling/heating to ordering food. Refer to our Privacy Policy or contact us at privacy@cvent.com for more details. Foodie and hotel apps, as well as the likes of Deliveroo, are becoming the new big thing in the catering and hospitality industry. New technology provides the opportunity for a streamlined and simplified guest experience. What It Is: Phones are replacing plastic cards as a way to access hotel rooms. Aloft’s Project Jetson isn’t the first Jetson-like foray for the company. All guests have to do is download a mobile app and keep their phones or devices handy. Innovation in the hotel industry is important because it has the capacity to transform the industry positively. Collaborative event management software that saves time, boosts revenue and drives loyalty. Also, look at our article on the Most innovative Hotel Concepts in the world if you want to turn your attention to hotel concept and design. You can either adopt a popular third party service (like Shangri-LA did when they chose to partner with WeChat) or add the feature to your hotel brand app. Technology Innovation (and Other Trends) in the Hotel Events Space Shaping 2020 Viewpoints Comments Off on Technology Innovation (and Other Trends) in the Hotel Events Space Shaping 2020 When hotels and venue spaces utilize a venue management platform, they’re able to effectively market their space globally, while catering specifically to the needs and process of modern … For an industry that has historically excelled and set the bar for customer experience, buying technology solutions has not been on the top of the list. Because of Hotel technology innovation, today, everybody has the chance to do so. How to Use It: Even if you can only offer one delicious, veggie-based entree at a time, implementing small changes over time can help you keep up with popular lifestyle practices. Week 4: Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application. Best Travel Websites around the world are making the best out of this concept which has made the travellers the true winners through the innovation tide. These apps can list things to do both on and offsite, create a nice visual of the itinerary, provide concierge-worthy recommendations, and even serve as a direct booking platform for guest self-service. Tools like online review monitoring give real time updates across all possible platforms so you can provide better service faster than ever before. Wearable technology (And Virtual reality in Hotel Rooms) Wearable technology has been making rounds in several high-end hotels across the globe and is … One of the most exciting emerging travel technology trends is the Internet of Things (IoT), which involves internet-based inter-connectivity between everyday devices, allowing them to both send and receive data. How to Use It: WiFi texting is great for hotels that accomodate mostly international clientele. How to Use It: Update your system using tools like OpenKey or any other secure provider. How can brands use big data without losing the human touch? Sounds insane, isn’t it? Even if you don’t offer voice assistant technology on your property right now, you can still keep this basic principle in mind when designing future spaces. 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