Free bonus: The One Resume Resource You’ll Ever Need is a handy reference to make your resume get you more job interviews. January 24, 2020 by Rob Kelly in Job Titles, The 16 Best Sales Job Titles [Ranked by Search Volume], Create and post sharable videos and images, Reviewing and approving advertising materials, Participate in the development of branding and corporate identity initiatives, Develop and carry out marketing plans, including promotional calendars and programs, new product introductions and other marketing projects, Develop sales and marketing forecasting and product branding plans, Conduct customer, brand and product research initiatives, Developing and executing social media campaigns, Conversion Optimization Wrangler (MathWorks used this for a Marketing Analyst job). To get your own creative juices flowing, take a look at our list of 25 creative, clever, or downright silly job titles: For Those in Charge. Some titles that fall under the arm of … Advertising is a type of marketing communication used to promote or sell something - like goods, services, or ideas. Social media job titles are notoriously diverse. For customers, web sites, blogs, ads, social networks, direct mail and other marketing pieces usually provide their “first impression” of a brand or a business. Rockstar Copywriter (Workhoppers used this for a copywriter/social media manager), Wizard of Light Bulb Moments (Marketing Director), Digital Dynamo (Digital Marketing Executive), Direct Mail Demi-God (Direct Mail Account Manager, Marketing Rockstar ( too broad a term that could be any marketing job), Associate to the Executive Manager of Marketeering (Marketing Assistant), Corporate Marketing (overall messaging, positioning), Product Marketing (marketing the product to customers), Brand and Creative (the brand story and creative, Performance Marketing (demand generation). Simply put, any online marketing tactic (email, websites, search engines, social media, etc.) Creative Job Titles for Software Developers. After all, business doesn’t have to be boring, and neither does your job title. An online brand ambassador has a strong online presence and the ability to reach as many people as possible, across a variety of channels and platforms. 09.14.2020, Kirsten Slyter | Marketing manager. Callie is the Content Manager at Collegis Education, overseeing blog content on behalf of Rasmussen College. A Marketing Manager is responsible for managing the marketing of a business or product and creating marketing strategies for their organizations. In the marketing field, advancement can come in two forms: elevating into leadership positions or specializing in niche areas. Marketing coordinators can work in teams or on their own and usually report to the marketing manager. My data also doesn’t include marketing title searches on job boards (Indeed, LinkedIn, Glassdoor, Facebook, etc.) Don’t fret! She told Christopher Lochhead on Follow Your Different that she sees 4 different types of marketers: I might riff on Viviana’s thoughts in this or another post but I wanted to capture it here because grouping things (like marketing types) into 3 or 4 categories is often useful for mastery of the subject. Because there are so many steps to creating an advertisement, and given the varied types of jobs in the industry as a whole, there are many advertising job titles and descriptions. Content marketing tactics can drive traffic to a company’s website, build brand awareness and ultimately help drive sales. It’s up to you to decide which option suits you best. An online brand ambassador also gathers feedback based on their experience with products or services. You’re innovative and strategic, and now that you’ve gotten your feet wet in the field, you’re ready to take the next step and consider advancement opportunities. 15 Super Creative but Meaningless Job Titles If you are comtemplating whether to upgrade your title with a less traditional one, consider this list of creative but meaningless job titles. They will create and distribute content and measure the results. A marketing consultant may also monitor results and make changes to a campaign to help a business get the be results from their marketing campaigns. Hannah Meinke | Creates characters, special effects, and graphics for websites, broadcast, multimedia presentations, training, games, and corporate presentations. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced. Creative Sales Job Titles are Fun (but candidates don’t search for them). In our chats with recruiters, three main positives came up when dealing with imaginative job titles. Below are the top 25 marketing job titles based on the number of searches they receive on Google. You need to compete for talented marketers' attention, and they're looking for job titles in marketing that denote their specific value to the market, and help their careers grow, too. Marketing managers are detail-oriented, outgoing, and excellent communicators. Please visit www.rasmussen.edu/degrees for a list of programs offered. Sets the stylistic and artistic direction of advertising and marketing materials and campaigns in print, TV, and on the Internet. Finally, as a sanity-check, we leveraged data from Ongig’s own Job Description software. Duties will vary greatly depending on the company or industry, but you’d typically be involved in decisions related to strategy, pricing, product positioning, target audience, messaging and branding. In order to do their job well, account managers need to be natural problem solvers, analytically minded, and proficient communicators. There is no obligation to enroll. While the technology automates the process, marketing automation specialists are needed to help develop the strategy, monitor the software and analyze the results. A social media assistant duties may include: A product marketing manager is responsible for developing marketing strategies and plans for new or existing products. The top 20 entry-level marketing titles by monthly search volume are: There are typically 5 marketing job titles and levels: You might be tempted to use creative marketing job titles for your team. Not only do consumers demand visually stunning and intuitive sites, but they want them on their smart phones now as … A director of marketing is responsible for creating marketing reports, marketing campaigns, and collaborating with different teams to create new products. We identified 11 marketing job titles that might intrigue you as you progress through your career. A chief marketing officer may also be called a global marketing officer or marketing director. User experience (UX) director A VP marketing is also responsible for creating and managing marketing budgets. The job titles are listed in order of seniority. By selecting "Submit", I authorize Rasmussen College to contact me by email, phone or text message at the number provided. A social media specialist coordinates with marketing and public relations teams to manage and carry out marketing and social media campaigns. The brand ambassador title is now widely used outside retail. A social media director is also technically savvy with excellent writing skills. 1) Mobile Marketer. The program you have selected is not available in your area. Some of us may have been born with the gift of creativity, but luckily for the rest of us, there are job title generators available online that can get the creative juices flowing if you need a little extra help. Creative Assistant. Responsibilities vary from agency to agency, but the job of the Executive Creative Director is to solve business problems for both the agency and its clients. If you are looking for a CMO, the best job title to use is “Chief Marketing Officer” since it has 60% more traffic. The copywriter job title is used to describe the position of writing text to advertise a product, service or organization. Adventurer in Charge. A brand strategist analyzes data and anticipates future trends for a product or service. They must then translate the data into actionable insights that help stakeholders make decisions. Art Director. Communications manager. How Creative Job Titles Positively Impact Recruitment, Hiring, Engagement and Retention Rates. She is passionate about creating quality resources that empower others to improve their lives through education. Sales and marketing job titles are closely related. Your existing experience in the field has certainly helped you begin building a base on which to build your career. If you’d like data on job titles beyond just Marketing, check out our ongoing series called Job Titles: The Definitive Guide. Penultimate Master: Deputy Director. Note: Notice how the salary data shows very little distance in salaries between the first two job titles, Marketing Associate and Marketing Coordinator. Rasmussen College is a regionally accredited private college. Rasmussen College may not prepare students for all positions featured within this content. If you care just about sales, check out The 16 Best Sales Job Titles [Ranked by Search Volume] to see the same type of data on sales titles. This piece of ad content was created by Rasmussen College to support its educational programs. If you happen to be looking for a more quirky, less conventional job title, we recommend checking out Sisense’s Job Title Generator: Marketing. A marketing manager works closely with account executives and the marketing manager, and may also be called a marketing administrative assistant. If you’d like to see how Ongig can help you optimize your job titles and the rest of your JD, please request a demo of Ongig’s Text Analyzer. SEO specialists develop and implement strategies to improve the search rankings of an organization’s website. 2. Senior Graphic Designer The senior graphic designer is responsible for conceptualization and implementation of design of solutions that meet marketing strategies from concept to completion. It's a nod to the fact that the role tends to be meticulous (in a good way). The key elements of the brand manager job are to research the market to decide where a product or client fits in and to develop marketing or advertising strategies. Keep reading to get a taste of the many paths you could pursue along your marketing career path. A director of marketing also leads marketing teams to complete projects and manage marketing budgets. But just know that you’ll get very few candidates searching job postings for such creative marketing titles. Learn how a Marketing degree can provide you with the knowledge and hands-on training that could help you land one of these impressive marketing job titles. The creative agency Bidlack in Ann Arbor, Michigan, uses this title for the main accountant. Below you’ll find detailed job descriptions for a wide range of positions in the marketing, advertising, communications and design industries. A chief marketing officer, known as a CMO, is an executive who is responsible for marketing activities in an organization. Communications managers are responsible for promoting a company’s products, services or... 3. This guide contains: 20 IT job titles, 20 sales titles, plus a list of titles for office jobs, construction jobs, leadership titles, and more. External links provided on rasmussen.edu are for reference only. A marketing specialist may also provide creative input for marketing campaigns and work with outside agencies to develop marketing campaigns or research-related pieces. For example, if you are hiring a master of Instagram Marketing, you may want to choose the Instagram Brand Ambassador title versus the broader “Brand Ambassador”. How to Write Creative Job Titles to Inspire Team Member Productivity and Profitability. Here’s a look at just some high-paying creative jobs, according to The Creative Group’s 2021 Salary Guide: 1. If you search employment websites for the term “marketing,” the screen fills with every imaginable variation of the career. 11 Marketing job titles that could be yours 1. Rasmussen College is a regionally accredited college authorized to operate as a postsecondary educational institution by the Illinois Board of Higher Education. Digital marketing is a broad term for a specific sector of the marketing field. Marketing Promotions Specialist. My advice: Save your creative marketing titles for business cards (not job postings). Creative Director. The CMO title is an acronym for Chief Marketing Officer above. For example, I didn’t count long-tail searches such as “marketing manager job in dallas” or “best marketing director jobs”. Rather than calling employees by a … Top Dog. Marketing automation refers to the technology or software companies use to effectively market to their audience on multiple channels, such as websites, email, chat, social media and more. A marketing consultant assists in determining a business’s marketing message to create detailed marketing plans. Also, the data below is quantitative and more is not always better. The good news about working in marketing is there are several directions in which you could take your career. Stuff (Multi-tasker) 2. Market research analysts are responsible for compiling and making sense of the data needed to help determine what products or services people want and how much they’re willing to pay for them. 07.27.2020. A product marketing manager handles market research, develops messaging, and establishes timelines for upcoming products. A professional with this job title likely has some knowledge in all of these areas, helping execute an organization’s online marketing strategy. The chief marketing officer role may include leadership of the following: A director of marketing manages marketing campaigns and new customer strategies for a company. A marketing director wants to entice customers to purchase their company's... 2. Content Marketing Manager This common marketing job title involves using online content to promote a company’s products or services. Your job title is about making it easy for other people to understand what you do so you can build trust and credibility. Chief Cheerleader; Top Dog; Chief Romance Officer (for wedding planners, love coaches, etc.) Disclaimer: The actual # of candidates searching marketing job titles is much larger than what I list in this article. They research popular keywords related to their products or services and help infuse them into their web content in order to appear in the top of their potential customer’s search results. Whether you’re a user experience designer or marketing director, creative professionals with in-demand skills and experience have many job opportunities in the current employment market. List of creative job titles with explanations 1. Creativity The 21 Most Creative Job Titles In today's era of ruthless competition and continuous innovation, people don't want stodgy, confining job titles. Once you have an idea of what interests you, you’ll be able to start planning your path to achieve that advancement. If you want more traffic to your job postings, one way to answer that is to see which marketing titles candidates search for. The titles mentioned above don’t help. What are the best marketing job titles to attract talent? More info. It was in 1994 that Geocities created the first social media network and as recently as 2004 when Facebook was founded, before the popularity skyrocketed and social media became a mainstream marketing discipline.. This might include overseeing market research, competitive analysis, budgets, timelines and a team of marketing professionals. Art Director. Before long, these are some of the job titles coming to a marketing department near you. A marketing coordinator is also responsible for publishing social media content and managing email marketing for a company or product. These 10 creative job titles lead us to believe that you, too, can write job titles that lead to increases in employee engagement, productivity and profitability. Communications managers are responsible for promoting a company’s products, services or overall mission to the public. I hope this marketing job titles list is helpful to you. Most Creative Job Titles Ever (They’re also meaningless) Some of the most creative job titles that have emerged in the recent years across the recruitment boards include the following: (the innovative, original title and their traditional versions included too) 1. Manager to help create and implement marketing strategies Update, Feb. 25, 2020 ] — I wanted to one... About just a few of the career with daily tasks that are specific to digital we identified marketing! 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